I had a client that brought a problem to me earlier this summer. They’d been trying in earnest to create a mobile responsive web template for their email newsletter and had been falling flat again and again. How hard could this possibly be?
I was awarded to make a simple responsive email newsletter template for this client at the beginning of November. I started by reviewing a number of responsive email templates. I started with a list of 30 candidates that were published in July of 2014. (See what I saw at SpeckyBoy) Bleeding edge, recent reviews, great!
But No.
What was unfortunate- all were ugly when viewed on n an Android Phone- Particularly new models running the Android OS version 4.3 which came out mid-summer 2013.
With email, you really must have a andoid-centric mindset. Many designers are snobbish, and think that iPhones are the end all be all of devices, but in fact Android users make up 62% of the market. iPhone users are at 32%. Design for the people!
One Mobile Responsive Template for Android and iPhones and Desktop Apps
Julie Ng of Munich Germany came up with a beautiful solution for a cross-device responsive template and shared it with the world in October I found it through a trail of links in the Specky Boy article.
Julie developer Antwort. This beautiful template is smaller than any other I have reviewed, is elegant in its delivery, and it uses media queries for changing graphics locations and sizes in the layout.
I have successfully deployed a mobile responsive email template using this tool for a local client, and plan on using this again and again in the future!! If you need help in customizing this template to meet your needs, give me a ring! 330.835.7383
